While exceeding the demands of linear broadcasting, Avid users were still challenged with publishing to digital OTT platforms fast enough to capture audiences that tend to favor immediacy and short-form content, while requiring small yet crucial details, like screen display adjustments. Supplying the tools to craft powerful stories and to post them instantaneously
The end result is a platform that helps content editors react faster to key moments, make better use of their existing assets, and reach the 2.38 billion people who regularly consume videos online.
#Avid mediacentral tv
Wildmoka enables platforms like MediaCentral to complete a vital piece in their puzzle: the ultra-fast distribution of linear TV content to OTT channels in seconds, sometimes even before such content is being broadcasted to linear.Ĭoupled with its use of AI for producing easily digestible assets -primed for audiences who generally prefer shorter clips - the technology is creating new monetization opportunities through the easy and automated application of graphics and advertisements to any piece of footage. This unlocks a faster, more efficient way of delivering quality footage to television programs, news and sports broadcasts, films and live TV. MediaCentral’s vast functionality gives each user the luxury of creating, managing and distributing video content on a single platform. Avid’s MediaCentral accelerates your entire production workflow, scaling from the simplest to the most sophisticated solution for post-production, news, sports, and asset management.
#Avid mediacentral movie
About Avid - Powerful media production, all in one placeĪvid has been delivering media technology solutions for audio, broadcast, and film companies for 30 years and most of the songs you hear on the radio, shows you watch on TV, and movies you see in the movie theater were created using an Avid system. Leveraging social publishing to recruit new audience and subscriptions to linear channels has proven to be a successful strategy for broadcasters.
The resulting marriage between linear TV and social publishing will give Avid users the chance to become a primary source of content for a whole new audience, and all through a tool that fits seamlessly into their existing workflow. This will see the use of automation for producing viral-ready videos in a matter of seconds, allowing any rights holder to build and promote huge stories that occur off the back of real-life events. Given the obvious synergy between these two ground-breaking companies, Wildmoka is delighted to announce a new milestone in unifying the viewers experience across linear TV and OTT/digital/social network channels through its integration with the Avid MediaCentral Platform. On the other side, Wildmoka's mission is to boost the numbers of views on digital thanks to instant clipping creation (AI-based), automated edition (template-based) and omni-distribution to all web, mobile and social platforms. On one side of the equation is Avid’s MediaCentral platform – a modular, open solution that is designed to enable news, sports, and live entertainment organizations of any size, to easily aggregate, index, manage, search for, find, and edit content rapidly for delivery across any platform. Their goal? To equip broadcasters with all necessary tools for bringing compelling video content to a potential audience of billions on both linear TV and digital OTT channels. Avid and Wildmoka are on a shared mission.
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