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Your audience knows about your brand and might already have an interest in the practice. Consideration CampaignsĬonsideration is in the middle of the journey. These dental advertising campaigns are for generating interest in your practice, and becoming more visible in prospective patients feeds.Īwareness campaigns are designed to introduce your practice to to new patients nearby.įor smaller, single office dental practices, awareness facebook campaigns are likely your best bet. Awareness CampaignsĪwareness campaigns are at the top of the buyers journey. These are the three stages in the buyers journey, and Facebook would like to know which part of the journey you are trying to reach buyers in. There are three options: Awareness, Consideration, and Decision. This is the tool you'll use to create, run, manage and report on all of your ad campaigns.Īfter clicking on the 'create an ad' CTA you'll be asked to decide on your campaign's objective. If you want to run Facebook Ads, get used to Ads Manager because you'll be spending a lot of time here. To access Facebook Ads Manager, login to your Facebook Business Page.
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How to Setup Facebook Ads for Dental Practices 1. These six metrics are a great way to monitor advertising success.įacebook ad pricing will vary based on these metrics and other factors including seasonality, and campaign objectives.
ROI (return on investment): The amount of revenue generated by your dental ads divided by how much you spent on those ads. Conversion rate: The percentage of people who took the action you wanted them to take after seeing your dental ad. Cost per click (CPC): How much you're spending for each click on your dental ad. Clicks: The number of clicks on your dental ad (including link clicks, video plays, and call-to-action button clicks). Reach: The percentage of people who saw your dental ad at least once. Total impressions: The number of people who saw your ad at least once. Here are the metrics of success for great dental ads: 
When setting up a Facebook Ad campaign, it's important to set up dental ads according to your dental marketing strategy.īefore you run your first ad set the advertising goal, and then follow that goal throughout the dental ad campaign to see how it performs.
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Bring Facebook visitors to a landing page on your websiteĭepending on your ad and your target audience, dental ads can be broad-based objectives (I want more Moms to know about my practice) to hyper-targeted (I want more Moms with elementary aged children within 10 miles of my practice to be able to use a discount code for Invisalign services). Reach existing patients and perspective patients on a regular basis to increase brand awareness. Encourage customers to use a messenger bot for dental appointment scheduling or dental services information requests. Promote engagement on Facebook and other social networks. Drive traffic to your dental website, blog posts, social media pages etc. Increase awareness of your dental practice. When boosting a post, or creating a Facebook Ad campaign, Facebook ads can: You can target audiences according to their demographics, behaviors, and interests, making it easy to connect with potential patients who are likely to be interested in dental care.įacebook also is an easy way to test verbiage options in your ad campaigns without the upfront expense of other ad types (like direct mail ads).įor context, here are the average cost-per-click for each of the four major social media platforms in 2021 (according to Wordstream).įacebook ads allow for A/B testing, multiple ad campaigns running simultaneously, and continuous optimization and improvement.įacebook ads are versatile, and to optimize for success you need to clearly define want your dental ads to achieve. These ads are incredibly effective at reaching new patients, thanks to the power of hyper-targeting. If you're a dentist who is looking for ways to grow your practice, Facebook Ads may be the perfect solution for you.
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